Lil-Lets Teens packaging

This case study reveals how the launch of Lil-Lets Teens helped Sanitary Protection brand Lil-Lets to attract a new audience and reverse a decline in sales in the UK.

Lil-Lets Teens packaging

BrandOpus

Executive Summary

Lil-Lets had launched Teens to make waves in the declining UK San Pro category. But 6 months on from launch, the brand was getting lost on shelf and Lil-Lets appointed BrandOpus to maximise the potential of the range. The result is an overwhelmingly positive upward trend in sales, penetration, market share, and overall brand value. And in this highly loyal market, the success of Teens allows Lil-Lets to pick up a valuable and varied customer base early on.

In safe hands with Lil-Lets Teens

The redesign has seen a remarkable 300% overachievement of...

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