Lacoste: Real-time bidding on Amazon and Facebook ads

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Lacoste: Real-time bidding on Amazon and Facebook ads

Agency: numberly

Lacoste wished to generate sales during the peak summer sales in three of their main markets, France, UK and Germany, using different strategies to target all the audiences (prospects and clients) to multiply the touch points and increase the impact and reach.

Strategy

The strategy included several technical and targeting characteristics.

Clients: audience analysis sorted customers according to their profiles to better match their needs: active clients, inactive clients and prospects.

Then they were matched through a data onboarding process to target through different channels. This approach allowed for a...

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