LEGO Star Wars: Secrets to reveal
Brand: LEGO
Agency: Jack Morton Worldwide
This case study is about reigniting flagging brand loyalty for LEGO Star Wars and building excitement for the TV launch of Yoda Chronicles by creating an epic and contagiously shareable campaign for adults and kids alike in Times Square. "The Secrets to Reveal" campaign united families using the power of The Force and their own imaginations to reveal an epic LEGO event – the arrival of the largest LEGO model ever built, right in the heart of Times Square. The engagement sustained a high pitch by simultaneously launching...