Knorr: Auntie Reply

This case study describes how Knorr, a food and beverage brand owned by Unilever, used a fully integrated digital campaign in Thailand to inspire local mothers to cook more at home and increase the usage of Knorr food cubes.

Knorr: Auntie Reply

Paphop Ruchutrakool

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: Mindshare, Showroom111Country: ThailandIndustry: Sauces, seasonings, condimentsMedia: Mobile & appsBudget: Up to 500k

Executive summary

Cooking is love made visible.

Home cooking has always been an integral part of Thai life. Food is key expression of mum's love and desire to nurture and feed her family and loved ones. Some of Thailand's best and most popular dishes around the world, such as Pad Thai or Tom yum were originally created in a mother's kitchen. But with...

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