Kellogg's: Chocoland 2.0

This case study shows how Kellogg's Chocos, a cereal brand, increased sales and brand awareness by partnering with an Indian children's channel and delivering branded content directly to their core audience.

Kellogg's: Chocoland 2.0

Brand owner: KelloggsAgency: MindshareBrand: Kelloggs ChocosCountry: IndiaIndustry: Breakfast cerealsChannels: Content marketing, Integrated, TelevisionBudget: 500k - 1 million

Executive Summary

Kellogg's is the market leader in the breakfast cereals category with Chocos as its star variant.

To increase sales, it had to look at increasing users and usage. Chocos had to look beyond the cereal category and expand source of gain.

We decided to engage kids by creating branded content with integration of the popular TV cartoon characters & COCO the Kelloggs chocos brand mascot....

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