Campaign details
Brand: Keebler CookiesBrand Owner: Kellogg'sLead Agency: Starcom, Leo Burnett ChicagoCountry: United StatesIndustries: Bread, cake, biscuitsMedia Channels: Content marketing, Online display, Online video, Print - general, Programmatic display, Social mediaExecutive Summary
Making a 50-year old brand relevant today seems like an insurmountable challenge. Especially, if your brand is personified by a character who was created for a very different time.
Ernie Keebler was well-known to previous generations as the baker of beloved Keebler Cookies who lived in The Hollow Tree, but these memories were fading as...