Campaign Overview
The week commencing 19th February 2018 was not a great one for KFC. A new logistics partner and delivery problems meant hundreds of their restaurants had to close. It was a huge national news story, and it demanded an equally noteworthy response from KFC.
Campaign Objectives
KFC were hit with a major supply chain issue, resulting in the closure of most of their stores across the UK. As the crisis continued into its second week, and store closures were deep within the public eye, we were briefed to make a public apology that would capture the attention of...