Campaign details

Agency: Verve the Live Agency
Country: Ireland

Background

As Ireland's number one online food ordering platform, Just Eat has grown a significant customer base, primarily within the 18-35 year old cohort. This has been achieved through a mix of creative advertising, engaging social media and innovative digital marketing activity.

The challenge for Just Eat as an exclusively online brand, is how to engage with and educate potential customers about the Just Eat service within an offline environment to ultimately drive app downloads and orders. The development of a multi event 'Summer of Festivals' Sponsorship (May to Sept 2016) which included Taste of Dublin, Sea Sessions, Interlude, Body & Soul, Beatyard, the Big Grill, City Spectacular and Electric Picnic was the ideal platform from which to achieve the objectives set out by Just Eat.

Just Eat set out to leverage the power of Sponsorship to bring the brand to life and connect with customers in a highly engaged 'offline' environment. Recognising that we live in an 'Age of Experience' Just Eat developed a multi-tiered experiential strategy that could help engage consumers through unique, ownable and memorable experiential activations that would really drive awareness, engagement, conversion and loyalty; among both new and existing customers

National context of the campaign