Junior Ticket: Chestnuts

This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.

Junior Ticket: Chestnuts

Campaign details

Agency: Wunderman s. r. o.Client: EdenredCategory: B2BCountry: Czech Republic

Background

Edenred launched a unique new product called "Ticket Junior". Ticket Junior is a product designed for companies whose employees have preschoolers and keep unsuccessfully trying to place them in kindergartens.

Thanks to Ticket Junior such employees have the option to save on the kindergarten fee using an interesting tax advantage. This allows them to save a significant amount of money and afford to place their children in a more expensive private kindergarten if the public ones are already full.

Ticket Junior not only...

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