Jokowi-JK Presidential Campaign: The story of Jokowi's impromptu walkabout campaign
Yoga Adhitrisna, Satriyo Wibowo and Eko Harsoselanto
Campaign details
Brand Owner: Jokowimania (Jo-Man)Lead agency: Berakar KomunikasiBrand: Jokowi-JK Presidential CampaignCountry: IndonesiaIndustry: Charities and voluntary organisations; Government, social policy; Political organisationsMedia: Earned media, buzz; Internet – general; Social media; Word of mouth, advocacy Budget: Up to 500k
Market background and cultural context
Indonesians have only recently entered a new era of democracy after 32 years of dictatorship. Most people never openly disclosed their personal political stances; tend to state...