Joining the Dots to Join Hands Across the Globe: How market research is working to the benefit of Rwandan survivors

This paper describes the ways in which market research has contributed to the success of the SURF Survivors' Fund, the charity that supports survivors of the Rwandan genocide of the 1990s.

Joining the Dots to Join Hands Across the Globe: How market research is working to the benefit of Rwandan survivors

Kelsey Finnegan, Will Goodhand

Introduction

The Road to Hell is paved with good intentions, so they say, and many anecdotes abound about misdirected attempts by the developed world to help the developing world, some apocryphal, some no doubt true.1 Thus, a key challenge for our world: how do we connect the decent intentions of those who to seek to help (and have the means to do so) with the realities of life on the ground? How do we ensure...

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