Johnson's Baby: Theatrical release of the YouTube Channel
Campaign details
Brand: Johnson's BabyBrand owner: Johnson's and Johnson'sLead agency: DDB Mudra GroupCountry: IndiaIndustries: Baby careChannels used: Cinema, Events & experiential, Games & competitions, Mobile & apps, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
If you are the leader with more than three-quarters market share, but still find that a section of moms have started finding you less relevant and, hence, are prone to switching to the competition, what do you do?
Johnson's...