Johnson's Baby: Hello My Name Means

This case study explains how Johnson's Baby, the babycare brand, positioned itself as a baby expert for mothers in Brazil by providing baby name information.

Johnson's Baby: Hello My Name Means

OM9DDB, Brazil

Summary

The creation of a new service to bond with moms long before their babies are born

Every brand aims to build a lasting and meaningful relationship with their customers and to impact their lives in a positive way.

This case tells the story of how Johnson's Baby understood that in order to wield influence within a new scenario, it had to offer much more than high-quality products and a cute communication approach.

By breaking away from the former product-oriented mindset which has guided the category, Johnson's Baby has managed to launch...

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