Johnson's Baby: Hello My Name Means
OM9DDB, Brazil
Summary
The creation of a new service to bond with moms long before their babies are born
Every brand aims to build a lasting and meaningful relationship with their customers and to impact their lives in a positive way.
This case tells the story of how Johnson's Baby understood that in order to wield influence within a new scenario, it had to offer much more than high-quality products and a cute communication approach.
By breaking away from the former product-oriented mindset which has guided the category, Johnson's Baby has managed to launch...