John Hardy uses a new payment solution to drive sales and customer insight

John Hardy, the jewelry brand, is generating new consumer insights and sales opportunities by tapping into alternative payment solutions.

John Hardy is a jewelry brand that sells hand-crafted goods made by artisans on the island of Bali.

Its unique offerings – from bracelets and necklaces to rings and cufflinks – are a regular fixture at high-end department stores like Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus. But, over the last five years, it has also built a direct-to-consumer business which today accounts for 25% of its business.

More specifically, a 7% share of its business is currently attributable to Affirm, a payments app that enables users to pay for purchases – in physical stores and on its ecommerce site...

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