Joe's Kansas City Bar-B-Que: Joe's Kansas City E-Comm Launch

Joe's Kansas City Bar-B-Que, a US barbeque joint, wanted to generate awareness of a new shipping service through a relaunch of its website as an e-commerce offering.

Agency: emfluence

Product Description

Joe's Kansas City Bar-B-Que wanted to generate awareness and interest in their new "Send Joe's Bar-B-Que" service. That included redesigning and relaunching the website as e-comm, driving traffic to their website, and increasing the time spent on site and increasing their email subscriber numbers for follow-up email marketing campaigns. Target Audience: Local, regional, and national consumers.

Objective of the Campaign

We provided an initial strategy assessment that included brand and technical findings as well as a deep-dive into the competitive landscape, as well as a tactical go-to-market plan. Agency Strategy, Search, Web Development and Creative...

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