JetBlue: Get Packing!

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

Campaign details

Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USCountry: North AmericaIndustries: AirlinesMedia channels: Competitions & contests, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

JetBlue, the US global airline and travel company, needed to become the ‘first choice’ airline during the key holiday travel season – the most difficult time of year to break through. Moreover, its budget was less than $400,000.

The only thing better than family time during the holidays are the little escapes from family time during...

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