Frida Mom: From baby-centric storytelling to Mom-centric truth telling

Frida Mom, a brand of products for new mothers, promoted its new category of breast care solutions for breastfeeding mothers by launching a video that created an honest portrayal of breastfeeding.

Summary

The story of how Frida Mom created an honest portrayal of the never-before-seen realities of breastfeeding.

Every time a baby is born, so is a mom. But we don't talk about that. So while everyone fawns over the babies, moms ice their vaginas and soothe raw nipples all on their own.

But that was before Frida Mom.

Frida Mom exists to demystify the realities of early motherhood and creates new categories to address mothers' pain points, Frida Mom was launching a new category of Breast Care solutions to help moms care for their breasts while breastfeeding.

Because breastfeeding is...

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