Java Republic: Something's been brewing

Java Republic, the Irish premium beverage company, achieved high growth by using a new design to take advantage of the growing speciality tea sector.

Design consultancy: HoneyAdvertiser: Java Republic

Executive Summary

  • Launch in April 2014
  • First year lift in sales of 62% (£462k) then in year two lift of 52% (£701k)
  • Overall £238,447 increase in sales in 2015 (from £462,858 to £701,305)

Irish premium beverage company, Java Republic, worked closely with Honey to reformulate their brand proposition and define the communication task that came from that, applying it first to a range of speciality organic teas.

The result, in this highly competitive market, was a growth of 61% in online sales in the year after the redesign (2015), with an overall...

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