Jagran Sanskarshala: When a newspaper decided to become the nation's teacher
Neha Chopra
Campaign details
Brand Owner: Jagran PrakashanLead agency: McCann WorldgroupBrand: Dainik JagranCountry: IndiaIndustry: NewspapersMedia: Events and experiential; Print - general, unspecified; Public relations; Radio; Social media; TelevisionBudget: Up to 500k
Market background and cultural context
Gone are the days when the newspapers used to be called a nation's conscience keepers. Its 2015, newsrooms of journalistic integrity hold no privilege over 'drive-by analysis' and quick updates on Facebook feeds. The news stories, if not mixed with...