Jacob's Monarch: Open the door! Meet your guests!

This case study describes how Jacobs Monarch, a coffee brand, increased engagement in Russia by encouraging people to be hospitable.

Jacobs Monarch:"Open the door! Meet your guests!"

Agency: e:mg

Launch date: 5 December 2014

Duration: 5 December 2014 – 9 March 2015

Media used: Package, TVC, TV show, Digital, BTL, Social Networks.

Target audience:Women 25-45

Challenge + Business Objectives

Tasks:

  • To support the main message of the brand "Aromagic brings us closer together!"
  • To activate the new platform "Great taste brings great guests"
  • To increase top-of-mind and occupy emotional space in just 2 months

Challenge:

To achieve such tasks brands usually need huge budgets and a lot of time to conduct a large-scale TV campaign. We didn't...

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