JSW Steel: Will of Steel
Campaign Details
Brand owner: JSW GroupAgency: Ogilvy & Mather IndiaBrand: JSW SteelCountry: IndiaIndustry: Industrial manufacturing, Property constructionChannels: Cinema, Online video, TelevisionBudget: Over 20 million
Executive Summary
Steel is a category where nothing much is expected of it from communications point of view, the same old players the same old message. Most assume the entire category is B2B hence the role of communications is muted. Here is a story that is missed by mainstream marketing community, on...