JCDecaux: Personal Billboards

This case study explains how JC Decaux, the outdoor media owner, used its own billboards to engage marketing directors in Belgium.

JCDecaux: Personal Billboards

Executive summary

Product Description:

JC Decaux is Belgium's number one supplier of advertising opportunities across roadside, street, sidewalk, public transport, public bicycles and airport environments. The company continues to shape the out-of-home market. At the forefront of digital out-of-home, JC Decaux's expanding portfolio offers advertisers vast creative opportunities.

Objective of the Campaign:

JC Decaux gives presentations to inform clients about the possibilities of outdoor advertising. This year, we focused on the fact that even in these digital times, outdoor is still a very effective medium. But every year, we struggle with the same issue: Belgium's leading marketing...

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