Is technology killing the 'human in marketing'?

This article warns that just because digital is ubiquitous it doesn't mean marketing can afford to lose its human element.

Is technology killing the 'human in marketing'?

Ian StockleyIndicia

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Our world is digital. This is an inescapable fact. However, the ubiquity of smartphones, tablets and instant internet access in society has not necessarily benefited marketing, no less humanity. Since digital has become such an inextricable part of modern life, with our 'always-on' culture, we are constantly and mercilessly ambushed by valueless digital and social advertising.

It comes as no surprise that people are downloading ad-blocking software in their droves. This constant bombardment has diluted digital marketing of its effectiveness and, in terms of creativity, has left it devoid of...

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