Is social purpose now eclipsing CSR?
Melanie HowardThe Future Foundation
Social purpose is a genuine attempt by business to fill unmet social need.
How come social contribution is becoming a talking point in brand marketing again today? Twenty years ago, corporate social responsibility (CSR) was riding a wave of new thinking about the role of business in society. New Labour was spearheading the Third Way – a marriage of capitalism with the resolution of social issues created by Anthony Giddens at the London School of Economics. Steve Hilton (later to become David Cameron's policy guru) was writing a book...