Irish Spring: Refreshing a US icon
Elmwood
Executive summary
Irish Spring, the iconic bar soap and body wash brand, has been keeping US and Canadian males fresh since 1972. Owned by Colgate-Palmolive, Irish Spring is seen as a truly masculine brand having built an awareness through 'legendary fresh' advertising campaigns of the 1970's, 1980's and early 90's
+30% Sales increase
+57% Sales increase in one major retailer
Market share decline turned round to growth
With a strong heritage in bar soap and famous for its deodorizing quality, Irish Spring has evolved over time to include a line of...