InterContinental Hotels Group: How personalization is driving growth
Low Lai Chow
With a portfolio of nine brands including InterContinental Hotels, Crowne Plaza and Holiday Inn, InterContinental Hotels Group (IHG) has more than 4,500 hotels across 100 countries globally.
"Our ambition is to be one of the world's truly great companies," Christian Binting, InterContinental Hotels Group's VP for distribution and relationship marketing in Asia, Middle East & Africa, told the Loyalty World Asia conference in Singapore. He added that "this notion of great hotels and guest love" is what's core for the hotel group.
"Guest love is a fairly ambitious...