Intel: She Will Connect

Intel, a technology company, launched a Facebook advertising campaign in Africa that encouraged women to follow its She Will Connect programme, aimed at equipping women with tech skills.

Closing The Tech Skills Gap

Burdened with raising families on their own, many women across Africa do not have access to even the most basic technology skills. To help right this injustice, Intel launched the She Will Connect programme in 2013 to connect more women to the Internet and basic technology skills – ultimately empowering them with access to economic and social opportunities.

But, in order for these women to make use of the programme, She Will Connect first needed to be brought to their attention. Intel's initial target had been to reach 5 million women in five years. But,...

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