The evolution of direct-to-consumer brands
This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.
In this article we share research with leading global CMOs to uncover common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales. The growth of e-commerce has forced global brands that traditionally only sold through retailer-owned stores to fundamentally revise their marketing strategies.
Over the past several years, e-commerce has proven to be the fastest growing sector in a massive shift toward integrating technology into both...