This year, GlobalWebIndex will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During the Q4 2016 wave of research, GWI surveyed 5,871 consumers from Generation Z – defined here as internet users aged 16–20. Born into a high-tech and highly networked world, this group has come of age in the constantly connected era of smartphones and social media. In this infographic, we present some of the key numbers to know about this generation.

Source: GlobalWebIndex: Generation Z

Profiling Generation Z

Gen Z are most likely to be...

Online behaviours: PCs/laptops vs. mobiles

% who did the following online last month via...