SickKids: Delivering transformational growth – SickKids VS the greatest challenges in child health

SickKids, a paediatric centre, launched its multi-year campaign VS in Canada to raise money to build a new SickKids Hospital.

Campaign details

Brand: SickKids FoundationAdvertiser: SickKids FoundationEntrant: CossetteCategory: Not-for-Profit Principal authors: Cat Wiles, Cossette; Louise Cook, Holmes & Cook; Geraldine Tixier, Cossette; Emily Lewis Keane, CossetteContributing authors: Kate Torrance, SickKids Foundation; Heather Clark, SickKids Foundation; Vanessa Adamson, Holmes & Cook; Stephen Pace, Cossette; Alex Hughes, Cossette; Nathaniel Lazare, Cossette

Summary

This is a story about transformational growth. Of the journey made by SickKids, a children's hospital in Toronto, to finance a badly needed new hospital building. At a cost of CA$1.5bn this was the largest fundraising campaign in Canadian...

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