Campaign details
Brand: Sandy Hook PromiseAdvertiser: Sandy Hook PromiseEntrant: BBDO NYCategory: Not-for-Profit Principal author: Benjamin Bass, BBDO NY
Introduction
On December 14, 2012, 26 people - twenty first-graders and six adult staff members - were killed in a mass shooting at Sandy Hook Elementary School in Newtown, Connecticut. A profoundly shaken America swore that things would have to change. At a vigil in Newton, President Obama stood in front of the nation and said: "We can't accept events like this as routine. We can't tolerate this anymore. These tragedies must end."...