Campaign details
Brand: PERGRAPHICA®Advertiser: MondiEntrant: TrueCategory: Regional Market Principal author: Cos Mingides, TrueContributing authors: Martin Harrison, True; Tom Busby, True
Introduction
Let's be honest, in the world of B2B, 'marketing' is often relegated to 'sales support'. The sales team drive the business, marketing makes the collateral that they use.
This paper is about changing that paradigm and demonstrates how a shift from sales activation to brand building not only created a platform for long-term growth but also significantly improved short-term sales effects too.
Mondi, one of Europe's largest paper...