PERGRAPHICA®: From pushing paper to pulling on heart strings

Mondi, a paper manufacturer, responded to significant market decline by targeting the premium end of the market through a lookbook created in partnership with Adobe.

Campaign details

Brand: PERGRAPHICA®Advertiser: MondiEntrant: TrueCategory: Regional Market Principal author: Cos Mingides, TrueContributing authors: Martin Harrison, True; Tom Busby, True

Introduction

Let's be honest, in the world of B2B, 'marketing' is often relegated to 'sales support'. The sales team drive the business, marketing makes the collateral that they use.

This paper is about changing that paradigm and demonstrates how a shift from sales activation to brand building not only created a platform for long-term growth but also significantly improved short-term sales effects too.

Mondi, one of Europe's largest paper...

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