ING: The Next Rembrandt
Campaign details
Brand: INGBrand owner: ING GroupLead agency 1: JWT AmsterdamChannels used: Content marketing, events & experiential, online video, public relations, social media, websites & microsites, word of mouth, advocacyBudget: Up to £500k
Executive summary
ING, a Dutch multinational banking group, has been building its credentials as innovative bank. For many years, this number-one bank in the Netherlands has been supporting Dutch art and culture. ING wants its innovative culture to ring though in each and every brand expression. But could it do this using art and...