Campaign details
Brand: IKEAAdvertiser: IKEA UKAgency: Mother; Vizeum
A tale of what we all overlook – the everyday
Advertisers often fall foul of the same bias as consumers, overlooking the everyday in favour of far-off dreams of Christmas and other special, but fleeting events. Instead, the 2014 launch and first four years of IKEA's 'The wonderful everyday' platform demonstrates that a long-term focus on the everyday holds great value for both advertisers and ...