IKEA Da Vinci

Johan Bello, Rebecka Hoffmann

Home furnishing brand IKEA used a reactive campaign to raise awareness of its brand worldwide virtually cost free.

Campaign details

Brand: IKEABrand owner: IKEALead agency: ACNE, IKEA Creative HubCountry: GlobalIndustries: Furniture & furnishings retailMedia channels: Social mediaBudget: No budget

Executive summary

Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting – has sold for US$450,312,500. In IKEA's language, slightly more than 15 million Billy bookcases.

Home furnishing brand IKEA responded thus to the world's most expensive painting: anyone should have the opportunity to decorate their home without spending their life savings. That's why IKEA offers a range of frames that work with any photo, print...

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