Agency: Ogilvy & Mather
Product Description
With over 130 services, Bluemix gives App Developers access to IBM's Cloud, helping turn their ideas into apps faster than ever. New users are offered a 30-day product trial, but we noticed that users weren't making the most of their trial. Our challenge becomes how to engage trial users in a relevant and purposeful way through email nurture that will enhance their experience, drive product usage, and ultimately change their behavior.
Objective of the Campaign
Developers are key influencers when it comes to new product adoptions in organizations. A positive trial experience could...