IBM Bluemix: Bluemix Knows. Dynamic Delivers

IBM Bluemix, which gives app developers access to IBM's Cloud to help them turn their ideas into apps faster, ran a global email campaign to engage trialists and convert them to subscribers.

Agency: Ogilvy & Mather

Product Description

With over 130 services, Bluemix gives App Developers access to IBM's Cloud, helping turn their ideas into apps faster than ever. New users are offered a 30-day product trial, but we noticed that users weren't making the most of their trial. Our challenge becomes how to engage trial users in a relevant and purposeful way through email nurture that will enhance their experience, drive product usage, and ultimately change their behavior.

Objective of the Campaign

Developers are key influencers when it comes to new product adoptions in organizations. A positive trial experience could...

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