IAB mobile location data guide for publishers

This report guides data managers in publishing companies through leveraging mobile location data to enhance their advertising inventory.
  • Beginning with the reasons for integrating location data into a marketing strategy, the paper covers revenue increases as a result of amplified audience insights, and meeting buyer demands for offline attribution.
  • Mobile data collection may take place through 1st or 3rd party data acquisitions, for which the paper examines best practices in revenue generation, licencing, insights, and the new KPI of 'foot traffic'.
  • Including guidelines on user permissions and minimizing the risk of leakages; the reasons for, types, and relevant talking points form the round up of this guidebook....

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