Hungry Lion: Lucky bucket campaign

This case study explains how Hungry Lion, a fast food chain in South Africa, created a gamified coupon scheme to engage people and increase sales.

Hungry Lion: Lucky bucket campaign

Campaign details

Brand: Hungry LionAgency: Yonder Media in partnership with the MediaShopCategory: Cross Screen AdvertisingRegion: EMEA

Objective

Between 26 June and 18 September 2014, Hungry Lion - a popular chicken fast-food outlet found across South Africa - set out to break records, and for this, launched the Lucky Bucket Mobile Coupon Campaign. Yonder Media, in partnership with the Mediashop developed and managed all the mobile elements of the campaign.

Hungry Lion is a very innovative brand in the mobile coupon issuing and redemption space. Setting the stage in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands