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Just like desktop display, mobile programmatic offers an alternative to traditional practices involving time-consuming manual processes: enabling buyers and sellers to use technology that instantly transacts deals across apps and the mobile web.
Definition
Mobile programmatic advertising is the automated version of trading digital ad space in the mobile environment.
Where to start
Mobile programmatic provides efficiency, granular consumer data, advanced targeting capabilities and transparent reporting. For instance, the in-depth audience behaviour insight it affords can be...