How to succeed in data analytics and content marketing

This event report discusses the use of big data and content marketing in improving business outcomes, using examples from Red Cross, the humanitarian charity, and Woolworths, the supermarket chain, in Australia.

How to succeed in data analytics and content marketing

Andrea Sophocleous

Data and content marketing are the two biggest opportunities and challenges facing marketers right now, and to do either of them right takes commitment and insight. That is what attendees of the ad:tech conference in Sydney were told.

Unlike traditional advertising that is public and obvious, smart use of data is happening behind closed doors, Oliver Rees, the CEO of boutique advertising agency Torque, told conference attendees in a session titled "Forget the hype".

"Big data is like Fight Club, the movie," he said. "If you...

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