The problem with programmatic advertising
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
Programmatic needs to move away from the relentless, irresponsible targeting that alienates consumers, towards more accurately targeted and tailored messaging welcomed by its target audience. This article explains how that can be achieved, using real-life and award-winning case studies - including tailoring messaging to different audiences to achieve campaign objectives.
Of all the developments we've seen over the past year or so, perhaps least surprising has been the continued rise of programmatic...