How to manage creative people

Winston Fletcher

Creative people do not like to feel that they are `managed'; therefore, those who are responsible for their management must go about it in ways which recognise this.

How to manage creative people

Winston Fletcher, of Bozell UK Group, having learnt the lesson that you should never try to 'manage' creative people (or at least not to their knowledge), gives some valuable advice on how to go about it

Winston Fletcher

'When you were here I had no idea what you did, but all I know is that it's not being done now and I miss it.'

This was Tim Delaney, chairman and creative director of leading London creative agency Leagas Delaney, talking to his then ex-CEO Bruce Haines. Haines has - unsurprisingly, in the light of Tim...

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