How to integrate myriad data sources with creative techniques

Describes how to link, for example, geolocation data with other data sets in a creative way to deliver customised advertising experiences.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

While we have been doing work for clients which includes the stitching together of image analytics with text-mined analytics, we felt there was a lot more potential to go beyond just text and images. This led us in the autumn of 2017 to interweaving text, image, geospatial, weather and demographic insights.

While many people analyse data, not many realise the importance of the meta-data that gets attached to data and the insights this can deliver. Often this meta-data can become...

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