How to integrate data from online surveys with social listening and analytics

Michalis Michael and Divya Radhakrishnan

This paper demonstrates the value integrating social listening data with survey data, along with other traditional research methods, using a Health and Wellness case study discussed online in Arabic.

How to integrate data from online surveys with social listening and analytics

Michalis Michael and Divya Radhakrishnan

The power of integration

Introduction

Social listening and analytics have become an integral part of contemporary market research and discovering customer insights. Traditional research methods alone are no longer sufficient, nor fully representative, of how consumers perceive brands and products in today's business environment. Unless surveys are shorter, faster, and integrated with other sources of data such as social listening, they can no longer deliver the same value that they once did in the past.

This article aims to demonstrate how...

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