How to capture attention in an attention-deficit world

Outlines a series of papers tackling the issue of capturing attention in today's multitasking world, including how ads can provoke emotional reactions to cut through the clutter.

Capturing attention in the attention deficit economy

This article introduces a series of articles on capturing attention in the attention deficit economy. Read more.

Here's a test, go ask your friends/relatives – people who don't work in the advertising biz – which ads they can recall seeing and can recount with any kind of detail in the last month? My guess is that it will be less than the fingers on your hand.

This does not necessarily mean that today's ads lack creative communication. One big reason for this lack of recall is advertising clutter – Yankelovich estimates...

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