Benchmarking marketing activity
This article is part of a series of articles on benchmarking marketing activity. Read more.
If you are responsible for a website in any form, at some point you will be asked, or will ask yourself, 'is it performing well?' To answer this question, most people would find some existing benchmarks to compare with their own performance. However, I would suggest that there is one highly critical question to answer first: do you have complete and accurate analytics data?
Until you can say yes to this question, benchmarks are of no use to you, as...