How retailers are using chatbots to service customers
Chatbots are a sophisticated marketing tool for brands looking for efficient and effective ways to engage consumers on social media, on mobile and through their customer service channels, but they must be used wisely. Tom King of Mubaloo outlines some useful guidance on how to set up a bot, with examples from H&M and Kia.
Modern retail is experiencing a role reconfiguration. Traditionally, it was the product that brought customers to a retailer. Not anymore. Now, customer engagement drives the industry, and in an increasingly digital marketplace, the essence...