How online habits are changing: New trends from the Future Foundation

Emily Barley

This event report discusses some of the online trends outlined by the Future Foundation at its Global Client Conference.

How online habits are changing: New trends from the Future Foundation

Emily BarleyWarc

Consumers are keen to engage with brands in new ways on the internet while simultaneously seeking to enhance their personal privacy – and even anonymity. These were some of the headline findings from research presented by the Future Foundation at its Global Client Conference, held in London in October 2013.

Such developments reflect the impact of new technologies and the gradual maturation of consumer behaviour online, both of which are changing the ways in which shoppers and brands interact in the digital space.

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