How doing good helped Pedigree do good business in 2013

This case study explains how Pedigree, the pet food brand, used storytelling to build its brand in the UK.

How doing good helped Pedigree do good business in 2013

AMVBBDO

This paper in a paragraph

This is a story about good business coming from doing good.

Whilst CSR has become a fundamental pillar for many big brands, too often 'good works' exist on the periphery of main marketing activities, divorced from business as usual. This is often because the cause is not linked to the brand's core benefit.

This case shows what can happen when a brand puts its 'noble purpose' at the heart of its commercial activities. It shows how centring all marketing activity around Pedigree's long-term partnership...

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