Data and creativity
This article is part of a series of articles on data and creativity. Read more.
Few outside the US had heard of Michael Buffer until last year's Formula 1 Grand Prix in Austin, Texas. Buffer is one of America's best-loved announcers, whose presentations from the boxing ring are synonymous with that sport. Now, he has also become a catalyst for what is set to be one of sport's most transformative data-inspired revolutions, namely bringing motor racing to new global audiences, turning casual fans into committed ones and reinvigorating passions of the most dedicated.
The American...